Congratulations to NBC and Microsoft who have teamed up to create a super-ultra-mega, suck-ass partnership.
When I discovered yesterday that my class schedule conflicted with the airing of the USA v. Switzerland hockey match-up today, I was quite upset. My bitterness quickly subsided, however, as I was informed NBC offered live streaming coverage of the event online. Hallelujah, I’d be able to watch after all!
I promptly punched my way to NBC’s website, and began to explore; I wanted to verify that I could indeed tune into the game. And boom, there it was! I was only, “one simple step from exclusive Olympic video content.” A button further down the page read, “click to begin watching video,” and I assumed that my “one simple step” was to merely push said button… but no!
I was prompted to download a Microsoft plugin called Silverlight. “No big deal,” I told myself. A few easy steps, and I’m laughing.
I ensured the program was compatible with my web browser and set to work. Agreed to a set of terms this, agreed to another set of terms that, and voilĂ , I’d successfully installed Silverlight. I headed on back to NBC’s site, in high hopes that I’d be showering in some mad-nice streaming video, but again, I was let down.
And I’ll spare you the next part of the story where I spent entirely too much of my precious time puzzling the matter… but the story ends like this:
My efforts were in vain, my time had been wasted, and my day had been ruined… I would have to suffer through class staring casually at Vancouver2010.com aware of nothing more than the shot count, the infractions and the score.
So thanks for nothing, Microsoft, for doing what you do best, which is making your users acquire all kinds of bullshit-extras. It’s impressive that I, being relatively computer literate, could not for-the-life-of-me figure this out. Please find a new user friendly plugin, so I can more easily watch some slammin’ hockey action.
The image of “click to begin watching video” will forever haunt me. Biggest tease so far in 2010.

